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Maintenance rehearsal is a type of memory rehearsal that is useful in maintaining information in short-term memory or working memory.Because this usually involves repeating information without thinking about its meaning or connecting it to other information, the information is not usually transferred to long-term memory. [1]
For instance, the spacing effect dictates that it is not an effective advertising strategy to present the same commercial back-to-back (massed repetition). If encoding variability is an important mechanism of the spacing effect, then a good advertising strategy might include a distributed presentation of different versions of the same ad.
The spacing effect and its underlying mechanisms have important applications to the world of advertising. For instance, the spacing effect dictates that it is not an effective advertising strategy to present the same commercial back-to-back (massed repetition). Spaced ads were remembered better than ads that had been repeated back to back. [6]
Spaced repetition with expanding intervals is believed to be so effective because with each expanded interval of repetition it becomes more difficult to retrieve the information because of the time elapsed between test periods; this creates a deeper level of processing of the learned information in long-term memory at each point.
The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial. Many people have their own definition on what this phrase means.
Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful. The illusory truth effect has also been linked to hindsight bias , in which the recollection of confidence is skewed after the truth has been received.
Spaced retrieval practice – trying to recover long-term memories quickly and accurately – is the subject of a different line of research but also shows that spaced practice (for example, taking a practice test every month) is more effective than massed practice. The significance of Spaced Learning may prove important in different ways:
Anaphora is repetition at the beginning of a sentence to create emphasis. Anaphora serves the purpose of delivering an artistic effect to a passage. It is also used to appeal to the emotions of the audience in order to persuade, inspire, motivate and encourage them. [ 3 ]