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Rural marketing is the process of developing, pricing, promoting and distributing rural specific products and services leading to consumer satisfaction and achievement of organizational objectives. [1] It aims to improve standard of living of rural consumers by providing them greater awareness and accessibility to new products and services.
Under the different types of cooperatives in India, the credit cooperative is a powerful system in India, which encompasses the organization of the rural credit cooperative. In the villages of India the other types of cooperatives found are societies of farmer service and multipurpose society for large-scale agriculture. [ 22 ]
Gramin Agriculture Markets also GrAM is a village level markets in India. There are 22,000 such rural agricultural markets, Which help farmers in selling their produce locally. These local markets, GrAMs, will be linked with the electronic farmer marketplace, eNAMs to sell their produce nationally. [1] [2]
Foundation stone of an APMC laid down in 1965 by K. S. Puttaswamy, erstwhile Minister of Mysore State. An Agricultural Produce Market Committee (APMC) is a marketing board established by state governments in India to ensure farmers are safeguarded from exploitation by large retailers, as well as ensuring the farm to retail price spread does not reach excessively high levels.
The National Agricultural Cooperative Marketing Federation of India (NAFED) is an organization of marketing cooperatives for agricultural produce in India. [1] It was founded on the birthday of Mahatma Gandhi on 2 October 1958 to promote the trade of agricultural produce and forest resources across the nation. [2]
Efficient marketing infrastructure such as wholesale, retail and assembly markets and storage facilities is essential for cost-effective marketing, to minimize post-harvest losses and to reduce health risks. Markets play an important role in rural development, income generation, food security, and developing rural-market linkages. Experience ...
Category: Agricultural marketing in India. 2 languages. ... Maharashtra State Agri and Rural Tourism Co-operative Federation Limited; 0–9. 2010 Indian onion crisis; A.
The rural SEC grid, which uses education and type of house (pucca, semi-pucca, and kaccha) as measures of socio-economic class, and segments rural India into 4 groups (R1, R2, R3, R4) This is based on the assumption that higher education leads to higher income thus higher consuming potential.