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A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility.
Whitey Herzog managed the St. Louis Cardinals in the 1980s. In baseball, the field manager (commonly referred to as the manager) is the equivalent of a head coach who is responsible for overseeing and making final decisions on all aspects of on-field team strategy, lineup selection, training and instruction.