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Sociology. Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qualitative psychological research is psychological research that employs qualitative methods. [1] Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective ...
Kathy Charmaz. Kathleen Marian Charmaz (August 19, 1939 – July 27, 2020) was the developer of constructivist grounded theory, a major research method in qualitative research internationally and across many disciplines and professions. She was professor emerita of sociology at Sonoma State University, Rohnert Park, California, and former ...
Interpretative phenomenological analysis. Interpretative phenomenological analysis (IPA) is a qualitative form of psychology research. IPA has an idiographic focus, which means that instead of producing generalization findings, it aims to offer insights into how a given person, in a given context, makes sense of a given situation.
In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2] There are many subcategories of members checks ...
Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth.
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner. The quality of the research produced is ...
Designing Social Inquiry: Scientific Inference in Qualitative Research (or KKV) is an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba that lays out guidelines for conducting qualitative research. [1] The central thesis of the book is that qualitative and quantitative research share the same "logic of inference."