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2. Online advertising - Wikipedia

   en.wikipedia.org/wiki/Online_advertising

   Research. v. t. e. Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1] Online advertising includes email marketing, search engine marketing (SEM ...

3. Marketing effectiveness - Wikipedia

   en.wikipedia.org/wiki/Marketing_effectiveness

   Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment ...

4. Click-through rate - Wikipedia

   en.wikipedia.org/wiki/Click-through_rate

   Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns. [1][2] Click-through rates for ad campaigns vary tremendously.

5. Advertising, Analytics, and Privacy. - AOL

   privacy.aol.com/legacy/advertising-and-privacy/...

   Through the ONE by AOL advertising services, we provide ads on our websites and apps, as well as on other companies' websites and apps. Some of the ads we show you are based on the content of the page or app you're viewing. These kinds of ads are sometimes called "contextual ads." Other ads we show you may be based on information we have ...

6. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...

7. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Targeted advertising. Example of targeting in an online ad system. Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [1]