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The Showtoons name by itself does not determine whether the product was suitable for boys or girls. Girls' underwear were always packaged as panties; the equivalent for juvenile males were always packaged as briefs. Unlike Funpals which had a large cartoon graphic at the center of the undergarment, Showtoons uses a small but plentiful amount of ...
According to Hanes marketing director John Wigodsky, women purchased fashion briefs for their husbands for aesthetic reasons, and therefore fashion briefs became more popular with men. [6] In 1990 Tom Zucco of the Tampa Bay Times interviewed menswear sellers: one worker stated that about 50% of the underpants sold were white briefs.
ISO 4415:1981, Size designation of clothes: Mens and boys underwear, nightwear and shirts (withdrawn, replaced by ISO 8559-2) ISO 4416:1981, Size designation of clothes: Women's and girls' underwear, nightwear, foundation garments and shirts (withdrawn, replaced by ISO 8559-2)
On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands [13] In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel. [14] In 2018, the company opened its first brick-and-mortar Champion brand retail store in Los Angeles. [15]
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The Hanes brand is used by the company for marketing a variety of clothing: [citation needed] Innerwear Women's underwear, such as bras, panties and bodywear; Men's underwear and undershirts; Kids’ underwear and undershirts; Socks; Hosiery; Outerwear Activewear, such as performance T-shirts and shorts; Casualwear, such as T-shirts, fleece and ...