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Nextag was an independent price comparison service website for products, travel, and education. It started as a website where buyers and sellers could negotiate prices for computers and electronics products. From 2000, the business model focused on comparison shopping. [1] NexTag also owned Hamburg, Germany-based Guenstiger.de.
While distributive negotiation assumes there is a fixed amount of value (a "fixed pie") to be divided between the parties, integrative negotiation attempts to create value in the course of the negotiation ("expand the pie") by either "compensating" the loss of one item with gains from another ("trade-offs" or logrolling), or by constructing or ...
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