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A denim jacket, also called a jean jacket, jeans jacket or trucker jacket, is a jacket made from denim. Introduced in the United States in the late 19th century, it has been a popular type of casual apparel with both men and women and has been described as an iconic element of American fashion .
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
Also called Levi's jacket (see Levi's) Jerkin; Kilt jacket, one of several styles of traditional Scottish jacket worn with the kilt, including the Argyll jacket, the Prince Charlie jacket, and a type of tweed jacket; Leather jacket, also known as a motorcycle jacket; Letter jacket also known as a letterman or varsity jacket; Mackinaw jacket
By 1955, tight fitting drainpipe jeans became popular among American women. [34] Casual sportswear was also an increasingly large component of women's wardrobes, especially the white T-shirts popularized by Brigitte Bardot and Sandra Milo between 1957 and 1963. [35] Casual skirts were narrow or very full.
Among women large hair-dos and puffed-up styles typified the decade. [1] ( Jackée Harry, 1988). Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. [2]
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