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The strategic rationale of competitor profiling is simple. Superior knowledge of rivals offers a legitimate source of competitive advantage. The raw material of competitive advantage consists of offering superior customer value in the firm's chosen market. The definitive characteristic of customer value is the adjective, superior.
PowerStats is a highly automated platform intended to allow groups of competitors to contribute, manage and visualize data for purposes of benchmarking. Participants load raw data on a regular basis, and PowerStats creates relevant KPIs in real-time, making them available via self-service charts and tables via its online interface.
The wide appeal and acceptance of benchmarking has led to the emergence of benchmarking methodologies. One seminal book is Boxwell's Benchmarking for Competitive Advantage (1994). [6] The first book on benchmarking, written and published by Kaiser Associates, [7] is a practical guide and offers a
A firm with a market share of 25% would be a powerful leader in many markets but a distant “number two” in others. Relative market share offers a way to benchmark a firm's or a brand's share against that of its largest competitor, enabling managers to compare relative market positions across different product markets.
An assessment project starts with a clear goal statement to define the scope of the project. The project involves a series of roles who take part in the assessment. The project is organized in 6 phases. It is supported by several tools (templates and spreadsheets) provided in the TIPA Toolbox. [3]
The Trillium Model, created by a collaborative team from Bell Canada, Northern Telecom and Bell Northern Research (Northern Telecom and Bell Northern Research later merged into Nortel Networks) combines requirements from the ISO 9000 series, the Capability Maturity Model (CMM) for software, and the Baldrige Criteria for Performance Excellence Archived 2016-08-04 at the Wayback Machine, with ...
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