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Cultural globalization refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. [1] This process is marked by the common consumption of cultures that have been diffused by the Internet , popular culture media, and international travel .
The world is becoming a smaller place. As a result, interactions across the world are increasing, which intensify "civilization consciousness" and the awareness of differences between civilizations and commonalities within civilizations. Due to economic modernization and social change, people are separated from longstanding local identities.
Culture change is a term used in public policy making and in workplaces that emphasizes the influence of cultural capital on individual and community behavior. It has been sometimes called repositioning of culture, [ 1 ] which means the reconstruction of the cultural concept of a society. [ 1 ]
The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
At times countercultures and subcultures may pose as a resistance to cultural change within society. Local cultures did diffuse across each other in earlier times as material items hence influencing a change in the cultural atmosphere. These diffusions have been part of most significant cultural changes in recorded history. To convey how ...
Cultural imperialism is the practice of promoting the culture or language of one nation in another, usually occurring in situations in which assimilation is the dominant strategy of acculturation. [53] Cultural imperialism can take the form of an active, formal policy or a general attitude regarding cultural superiority.
Globalization is the process of increasing interdependence and integration among the economies, markets, societies, and cultures of different countries worldwide. This is made possible by the reduction of barriers to international trade, the liberalization of capital movements, the development of transportation, and the advancement of information and communication technologies. [1]
(p. 53) In short, Griswold argues that culture changes through the contextually dependent and socially situated actions of individuals; macro-level culture influences the individual who, in turn, can influence that same culture. The logic is a bit circular, but illustrates how culture can change over time yet remain somewhat constant.