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Vileda is a brand of mechanical and power cleaning products, owned by the Freudenberg Group. The name derives from the German wie leder, which means like leather. An early product was the Vileda Window Cloth, launched in 1948. Vileda GmbH was established in 1962. [1] Vileda is distributed across Europe, Oceana, Asia, South America, and Canada.
Freudenberg Home and Cleaning Solutions (including Vileda, Vileda Professional, Gimi, Oates, Wettex, the American brand O-Cedar, acquired in 2003 [7] [47] [48] the UK brand Marigold, acquired in 2013, [49] and Gala brand products under a joint venture with the Indian company Gala Brush [50]) Freudenberg Medical, headquartered in Beverly ...
O-Cedar is a brand of mechanical and power cleaning products which are rebranded Vileda products. [1] O-Cedar was acquired by the German company Freudenberg Household Products in 2003. The O-Cedar brand was originated by Martin Marietta ; it was purchased by Drackett in the early 1960s.
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Hella GmbH & Co. KGaA is an internationally operating German automotive parts supplier headquartered in Lippstadt, North Rhine-Westphalia. The company develops and manufactures lighting, electronic components, and systems for the automotive industry. It also operates one of the largest trade organizations for automotive parts, accessories ...
In 1898, the company entered the machine building industry by producing cold circular metal sawing machines and saw blade skiving machines as well as thread cutting machines. On 5 January 1900, the original company was superseded by „Gebr. Heller Maschinenfabrik GmbH“ founded by the brothers Ernst (1866–1936) and Hermann Heller.
The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. [1] On December 1, 2020, Coty completed the sale of the Wella, Clairol , OPI and ghd brands stake to American private equity firm KKR for $2.5bn in cash whilst retaining 40% stake in the standalone company.