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  2. Lottery (decision theory) - Wikipedia

    en.wikipedia.org/wiki/Lottery_(decision_theory)

    In expected utility theory, a lottery is a discrete distribution of probability on a set of states of nature. The elements of a lottery correspond to the probabilities that each of the states of nature will occur, (e.g. Rain: 0.70, No Rain: 0.30). [1]

  3. Triangular distribution - Wikipedia

    en.wikipedia.org/wiki/Triangular_distribution

    The triangular distribution is therefore often used in business decision making, particularly in simulations. Generally, when not much is known about the distribution of an outcome (say, only its smallest and largest values), it is possible to use the uniform distribution. But if the most likely outcome is also known, then the outcome can be ...

  4. Bayesian inference in marketing - Wikipedia

    en.wikipedia.org/wiki/Bayesian_inference_in...

    While the concepts of Bayesian statistics are thought to date back to 1763, marketers' exposure to the concepts are relatively recent, dating from 1959. [2] Subsequently, many books [5] [6] [7] and articles [8] [9] have been written about the application of Bayesian statistics to marketing decision-making and market research.

  5. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  6. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The St. Petersburg paradox presented by Nicolas Bernoulli illustrates that decision-making based on the expected value of monetary payoffs leads to absurd conclusions. [19] When a probability distribution function has an infinite expected value , a person who only cares about expected values of a gamble would pay an arbitrarily large finite ...

  7. Probability of error - Wikipedia

    en.wikipedia.org/wiki/Probability_of_error

    This statistics -related article is a stub. You can help Wikipedia by expanding it.

  8. Discrete choice - Wikipedia

    en.wikipedia.org/wiki/Discrete_choice

    The models estimate the probability that a person chooses a particular alternative. The models are often used to forecast how people's choices will change under changes in demographics and/or attributes of the alternatives. Discrete choice models specify the probability that an individual chooses an option among a set of alternatives.

  9. Words of estimative probability - Wikipedia

    en.wikipedia.org/.../Words_of_estimative_probability

    A well-chosen WEP gives a decision maker a clear and unambiguous estimate upon which to base a decision. Ineffective WEPs are vague or misleading about the likelihood of an event. An ineffective WEP places the decision maker in the role of the analyst, increasing the likelihood of poor or snap decision making.