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A waveform showing several ERP components, including the N100 (labeled N1) and P300 (labeled P3). The ERP is plotted with negative voltages upward, a common, but not universal, practice in ERP research. An event-related potential (ERP) is the measured brain response that is the direct result of a specific sensory, cognitive, or motor event. [1]
The P300 (P3) wave is an event-related potential (ERP) component elicited in the process of decision making. It is considered to be an endogenous potential, as its occurrence links not to the physical attributes of a stimulus, but to a person's reaction to it. More specifically, the P300 is thought to reflect processes involved in stimulus ...
Fully probabilistic design (of decision strategies or control, FPD) removes the mentioned drawback and expresses also the DM goals of by the "ideal" probability, which assigns high (small) values to desired (undesired) behaviours of the closed DM loop formed by the influenced world part and by the used strategy. FPD has axiomatic basis and has ...
While the concepts of Bayesian statistics are thought to date back to 1763, marketers' exposure to the concepts are relatively recent, dating from 1959. [2] Subsequently, many books [5] [6] [7] and articles [8] [9] have been written about the application of Bayesian statistics to marketing decision-making and market research.
A well-chosen WEP gives a decision maker a clear and unambiguous estimate upon which to base a decision. Ineffective WEPs are vague or misleading about the likelihood of an event. An ineffective WEP places the decision maker in the role of the analyst, increasing the likelihood of poor or snap decision making.
Robust decision methods seem most appropriate under three conditions: when the uncertainty is deep as opposed to well characterized, when there is a rich set of decision options, and the decision challenge is sufficiently complex that decision-makers need simulation models to trace the potential consequences of their actions over many plausible ...