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  2. Business and management research - Wikipedia

    en.wikipedia.org/wiki/Business_and_management...

    Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research. Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach

  3. List of public administration scholars - Wikipedia

    en.wikipedia.org/wiki/List_of_public...

    This list of public administration scholars includes notable theorists, academics, and researchers from public administration, public policy, and related fields such as economics, political science, management, administrative law. All of the individuals in this list have made a notable contribution to the field of public administration.

  4. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  5. Public relations - Wikipedia

    en.wikipedia.org/wiki/Public_relations

    Marketing and communications strategist, Ira Gostin, believes there is a code of conduct when conducting business and using public relations. Public relations specialists have the ability to influence society. Fact-checking and presenting accurate information is necessary to maintain credibility with employers and clients. [49]

  6. Publicity - Wikipedia

    en.wikipedia.org/wiki/Publicity

    Publicity can also create a negative effect for those being publicized. One of the most important factors in relation to influencing a consumer's buying decision is how a company, brand, or individual deals with negative publicity. Negative publicity may result in major loss of revenue or market shares within a business. [13]

  7. Business administration - Wikipedia

    en.wikipedia.org/wiki/Business_administration

    The Doctor of Business Administration (DBA or DrBA) is a research doctorate awarded on the basis of advanced study and research in the field of business administration. The D.B.A. is a terminal degree in business administration and is equivalent to the Ph.D. in Business Administration. [16]

  8. Public administration - Wikipedia

    en.wikipedia.org/wiki/Public_administration

    Public administration is both an academic discipline and a field of practice; the latter is depicted in this picture of U.S. federal public servants at a meeting.. Public administration, or public policy and administration refers to "the management of public programs", [1] or the "translation of politics into the reality that citizens see every day", [2] and also to the academic discipline ...

  9. Public Administration (journal) - Wikipedia

    en.wikipedia.org/wiki/Public_Administration...

    Public Administration is a quarterly peer-reviewed academic journal which covers research, theory, and practice in public administration, public policy, public organization theory, and public management. It was established in 1923 [1] and was ranked in the top of its field by a 1983 survey. [2]