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2. Sustainability brand - Wikipedia

   en.wikipedia.org/wiki/Sustainability_brand

   Sustainability branding is the process of creating and maintaining an identity of a specific product, service, or business that reflects special added value in terms of environmental and social benefits. [1] A brand is only perceived as being sustainable if it can credibly convey sustainability benefits which are noticeable by and relevant to ...

3. Socially responsible marketing - Wikipedia

   en.wikipedia.org/wiki/Socially_responsible_marketing

   The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public. [ 2 ]

4. Brand activism - Wikipedia

   en.wikipedia.org/wiki/Brand_activism

   Brand activism is not a new concept, with early examples dating back to the late 20th century. Companies like Ben & Jerry’s (founded in 1978), The Body Shop (1976), and Benetton (1965) are often cited as pioneers in aligning their business practices or marketing campaigns with social and environmental causes.

5. Socially responsible business - Wikipedia

   en.wikipedia.org/wiki/Socially_Responsible_Business

   A socially responsible business (SRB) is a generally for-profit venture that seeks to leverage business for a more just and sustainable world.The objective of the SRBs involves more than just maximizing profits for the shareholders; it is also about creating positive changes and making valuable contributions to the stakeholders such as the local community, customers, and staff. [1]

6. Choice Properties REIT - Wikipedia

   en.wikipedia.org/wiki/Choice_Properties_REIT

   Choice Properties Real Estate Investment Trust, commonly referred to as Choice Properties, is a Canadian unincorporated, open-ended real estate investment trust (REIT) based in Toronto, Ontario. It is the largest real estate investment trust in Canada, with an enterprise value of $16 billion. [ 1 ]

7. Loblaw Companies - Wikipedia

   en.wikipedia.org/wiki/Loblaw_Companies

   Under Weston, Loblaw refocused its efforts in the area of corporate social responsibility, and in particularly on the environment, in issuing annual CSR reports. [70] A line of more environmentally friendly GREEN products was launched (considered by many environmentalists and concerned consumers to be examples of greenwashing). Weston appeared ...