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The matching law: A research review. Hillsdale, NJ: Erlbaum. Herrnstein, R.J. (1961). Relative and absolute strength of responses as a function of frequency of reinforcement. Journal of the Experimental Analysis of Behaviour, 4, 267–72. Herrnstein, R.J. (1970). On the law of effect. Journal of the Experimental Analysis of Behavior, 13, 243–66.
Richard Julius Herrnstein (May 20, 1930 – September 13, 1994) ... Perhaps his most notable accomplishment was the formulation of the matching law: choices are ...
This finding is summarized in the matching law, which generated a great deal of both matching research and matching theorizing. Herrnstein (1970) suggested that matching may be a basic behavioral process, whereas Rachlin et al. (1976) suggested that matching comes about because it maximizes rate of matching reinforcement.
The field was founded by Richard Herrnstein (1961) when he introduced the matching law to quantify the behavior of organisms working on concurrent schedules of reinforcement. The field has integrated models from economics , zoology , philosophy , political science (including voter behavior ) and psychology, especially mathematical psychology of ...
Herrnstein, R.J. (1961). Relative and absolute strength of responses as a function of frequency of reinforcement. Journal of the Experimental Analysis of Behaviour, 4, 267–272. Herrnstein, R.J. (1970). On the law of effect. Journal of the Experimental Analysis of Behavior, 13, 243–266. Skinner, B.F. (1938).
This is governed by the relative law of effect (i.e., the matching law; Herrnstein, 1970). Secondly, the Pavlovian relation between surrounding, or context, stimuli and the rate or magnitude (but not both) of reinforcement obtained in the context (i.e., a stimulus–reinforcer relation) governs the resistance of the behavior to operations such ...
The model was changed after Richard J. Herrnstein studied the matching law of choice behavior developed by studying of reinforcement in the natural environment. More recently, the model has focused more on behavior over time and the way that behavioral responses become repetitive.
Richard Herrnstein – developed the matching law, a mathematical model for decision making, co-authored the controversial The Bell Curve. James Holland – co-wrote the highly cited and well-known Principles of Behavior with B.F. Skinner. Fred S. Keller – creator of the Personalized System of Instruction (PSI).