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  2. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  3. Text types - Wikipedia

    en.wikipedia.org/wiki/Text_types

    A literary text is a piece of writing, such as a book or poem, that has the purpose of telling a story or entertaining, as in a fictional novel. Its primary function as a text is usually aesthetic, but it may also contain political messages or beliefs.

  4. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    Early research investigating how people process persuasive messaging focused mainly on cognitive theories and the way the mind processed each element of a message. One of the early guiding principles of underlying motivations of persuasive communications came from Leon Festinger’s (1950) statement that incorrect or improper attitudes are generally maladaptive and can have deleterious ...

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Rhetoric is the art of effective persuasive speaking, often through the use of figures of speech, metaphors, and other techniques. The Greek philosopher Aristotle listed four reasons why one should learn the art of persuasion: [12] Truth and justice are perfect; thus if a case loses, it is the fault of the speaker. It is an excellent tool for ...

  6. Taaleem - Wikipedia

    en.wikipedia.org/wiki/Taaleem

    Taaleem, formerly known as Beacon Education, was founded in Dubai, United Arab Emirates in 2004. [5] Taaleem opened its first three schools and one pre-school in 2005, offering the American and British Curriculum, the International Baccalaureate Programme and International Curriculum for Languages and Creative Arts.

  7. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Propaganda is understood as a form of manipulation of public opinion. The semiotic manipulation of signs is the essential characteristic ("Propaganda is a major form of manipulation by symbols" ).

  8. The Lives of a Cell: Notes of a Biology Watcher - Wikipedia

    en.wikipedia.org/wiki/The_Lives_of_a_Cell:_Notes...

    Thomas began writing a monthly essay “Notes of a Biology Watcher” in the New England Journal of Medicine in 1971 while he was at Yale. In 1973 he became the president of the Sloan-Kettering Institute in New York. Lewis Thomas published multiple books throughout his career, the first being The Lives of a Cell: Notes of a Biology Watcher.

  9. Persuasive technology - Wikipedia

    en.wikipedia.org/wiki/Persuasive_technology

    Persuasive technologies can be categorized by their functional roles. B. J. Fogg proposes the functional triad as a classification of three "basic ways that people view or respond to computing technologies": persuasive technologies can function as tools, media, or social actors – or as more than one at once.