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Eyebuydirect is an online-only retailer and designs and custom-makes most of its glasses in-house. [ 13 ] [ 19 ] They carry primarily affordable eyeglasses, but also offer three premium brands. [ 13 ] [ 20 ] Ray-Ban, Oakley, ARNETTE and Vogue Eyewear are their outside premium brand offerings, while RFLKT is their in house premium brand.
After choosing the desired frames, the consumer goes through a three-step process to order lenses including choosing the lens type, lens thickness, and optional enhancement features. [11] FramesDirect.com has a customer service team staffed by opticians that are available on the phone or over online chat.
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Hessel, a former venture capitalist, founded online eyewear retailer Eyebuydirect in 2005. Aside with his role with Clearly, Roy Hessel is also since 2016 VP of America for the Essilor Online division. In August 2017, he appointed a new Managing Director at Clearly to help him in designing and implementing the strategy of the company. [10]
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