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  2. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A marketing decision support system (sometimes abbreviated MKDSS) is a decision support system for marketing activity. The system is used to help businesses explore different scenarios by manipulating already collected data from past events. It consists of information technology, marketing data, systems tools, and modeling capabilities that ...

  3. Marketing information system - Wikipedia

    en.wikipedia.org/wiki/Marketing_information_system

    A marketing information system (MIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online ...

  4. Contact manager - Wikipedia

    en.wikipedia.org/wiki/Contact_manager

    However, most recent contact management solutions are fully adapted to many-to-many interactions models, and the difference between a CRM and a contact manager starts to lay more on the fact that CRMs are commonly used to automate sales and marketing processes (quotes, invoices, reminder emails, etc.) where contacts management solutions focus ...

  5. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...

  6. List of ERP software packages - Wikipedia

    en.wikipedia.org/wiki/List_of_ERP_software_packages

    Open source web based enterprise management system. Singapore: 2018-10 (0.7.2) intarS: Objective-C: IOSCL [a] Open source web based enterprise management system. Austria: Kuali: Java: AGPL: ERP for higher education institutions: USA: LedgerSMB: Perl, PostgreSQL: GPL: Double entry accounting and ERP system (2006 fork of SQL-Ledger) Worldwide ...

  7. Market system - Wikipedia

    en.wikipedia.org/wiki/Market_system

    Marketing system is a differentiated subset of social system. [6] Marketing system is a general term that represents how different patterns of the flows of goods/services from producers to consumers are culturally (uniquely) organised, whereas terms such as market system (a market based economic system of the West), horizontal marketing system ...

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