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You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made.
Expository writing is a type of writing where the purpose is to explain or inform the audience about a topic. [13] It is considered one of the four most common rhetorical modes. [14] The purpose of expository writing is to explain and analyze information by presenting an idea, relevant evidence, and appropriate discussion.
Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to determine the broad framework of points or messages that the executive wants to cover in the speech. Then, the speechwriter does his or her own research on the topic to flesh out this framework with anecdotes and examples.
The Harvard sentences, or Harvard lines, [1] is a collection of 720 sample phrases, divided into lists of 10, used for standardized testing of Voice over IP, cellular, and other telephone systems. They are phonetically balanced sentences that use specific phonemes at the same frequency they appear in English.
When writing, it is important to consider what the target audience needs to accomplish, and what and how much information they need to complete it. [5] The needs of the target audience will also affect the chosen vocabulary: writing for someone in the same field as the author is different from writing for someone whose native language is not ...
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
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However, he found danger in using the style. If the audience was not sufficiently prepared for a major speech, he claimed that it would appear as if the speaker were inebriated. He believed it necessary for a speaker to fully appreciate the two other styles—plain and middle—used respectively for 'teaching' and for 'pleasing'.