Search results
Results From The WOW.Com Content Network
Alastair Campbell was central to the media image of New Labour. Once New Labour was established, it was developed as a brand, portrayed as a departure from Old Labour, the party of pre-1994 [33] which had been criticised for regularly betraying its election promises and was linked with trade unionism, the state and benefit claimants.
New Labour, New Life for Britain was a political manifesto published in 1996 by the British Labour Party. The party had recently rebranded itself as New Labour under the leadership of Tony Blair . The manifesto set out the party's new " Third Way " centrist approach to policy, with subsequent success at the 1997 general election .
Labour's manifesto was a repudiation of the Post-war consensus from the left. It alienated so many moderates, skilled workers and the general public that it was ridiculed as the "longest suicide note in history." Some top leaders quit the Labour Party and formed a new Social Democratic Party, but it could not survive.
Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more
After spending his early years at the University of Oxford and in Africa, he returns to the UK to find the Labour Party in shambles. Joining Labour in his famous media role, Mandelson details Labour's electoral collapse of 1983 , the gains of 1987 , the disappointment of 1992 , and finally the success of 1997 , while managing a divided ...
New Labour was the campaigning label for the British Labour Party under Tony Blair's leadership. New Labour may also refer to: NewLabour Party (New Zealand), formed by Jim Anderton after he left the New Zealand Labour Party; New Labour Party (South Africa), a minor political party in South Africa
Spending on the New Deal was £1.3 billion in 2001. The New Deal was a cornerstone of New Labour and devised mainly by LSE Professor Richard Layard, who has since been elevated to the House of Lords as a Labour peer. It was based on similar workfare models in Sweden, which Layard has spent much of his academic career studying.
New Labour, New Danger was an advertising campaign run in the United Kingdom by the Conservative Party during the run up to the 1997 general election. It was conceived by creative director Martin Casson [ 1 ] at advertising agency M&C Saatchi , and refers to the Labour Party 's " New Labour " slogan.