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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.
Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. [1] Although visual rhetoric also involves typography and other texts, it concentrates mainly on the use of images or visual texts.
Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [2] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration, or telling; description, or picturing; exposition, or explaining; and argument, or ...
The dramatistic pentad forms the core structure of dramatism, a method for examining motivations that the renowned literary critic Kenneth Burke developed. Dramatism recommends the use of a metalinguistic approach to stories about human action that investigates the roles and uses of five rhetorical elements common to all narratives, each of which is related to a question.
[1] [2] A closely related rhetorical device is diacope, which involves word repetition that is broken up by a single intervening word, or a small number of intervening words. [ 3 ] As a rhetorical device, epizeuxis is utilized to create an emotional appeal, thereby inspiring and motivating the audience.
As author Barbara O’Keefe describes, Message Design Logic is “the kind of communication-constituting belief system the message producer relies on in reasoning from the goals sought to the message design used.” [3] These three premises — Expressive Logic, Conventional Logic, and Rhetorical Logic — are belief systems that communicators ...