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"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers.
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
My Sharona" by The Knack (singer Doug Fieger pictured) was the number-one song of 1979. This is a list of Billboard magazine's Top Hot 100 songs of 1979. [1] [2] The Top 100, as revealed in the year-end edition of Billboard dated December 22, 1979.
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in ...
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Pinta, yachts owned by Willi Illbruck; Pinta (disease), a skin disease caused by Treponema carateum; Pinta Island (also known as Abington Island) in the Galapagos Islands; Pinta (software), a Paint.NET-like image drawing and editing program; Pinta, slang for pint of milk after the Drinka pinta milka day advertising slogan