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In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
The STP approach highlights the three areas of decision-making. Positioning is part of the broader marketing strategy which includes three basic decision levels, namely segmentation, targeting and positioning, sometimes known as the S-T-P approach:
STP (motor oil company) Segmenting-targeting-positioning, a framework in marketing; Society for Threatened Peoples, an international NGO; Space Test Program, a spaceflight provider for US DoD; Straight-through processing, in securities transaction; Suntech Power (NYSE symbol STP)
S&P 500 longs are "a stark contrast to positioning in Eurostoxx which has been net short for several weeks and 100% of longs are in loss," the analysts said. "The gap in positioning between the ...
The Stock Market Is Historically Pricey: Here's How I'm Positioning My Portfolio for 2025. Sean Williams, The Motley Fool. December 21, 2024 at 2:06 AM.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
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