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Individualistic cultures are characterized by individualism, which is the prioritization or emphasis of the individual over the entire group. In individualistic cultures, people are motivated by their own preference and viewpoints. Individualistic cultures focus on abstract thinking, privacy, self-dependence, uniqueness, and personal goals. [1]
Variations on the typologies of collectivism and individualism have been proposed (Triandis, 1995; Gouveia and Ros, 2000). Self-expression and individualism usually increase with economic growth (Inglehart, 1997) independent of any culture, and can help small populations faced with outside competition for resources.
The concepts of collectivism and individualism have been applied to high- and low-context cultures by Dutch psychologist Geert Hofstede in his Cultural Dimensions Theory. [3] Collectivist societies prioritize the group over the individual, and vice versa for individualist ones.
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Individualism is the moral stance, political philosophy, ideology, and social outlook that emphasizes the intrinsic worth of the individual. [1] [2] Individualists promote realizing one's goals and desires, valuing independence and self-reliance, and advocating that the interests of the individual should gain precedence over the state or a social group, while opposing external interference ...
One type of collectivism is racial collectivism, or race collectivism. [16] Racial collectivism is a form of social organization based on race or ethnic lines as opposed to other factors such as political or class affiliated collectivism.
Individualism refers to people regarding themselves as individuals, while communitarianism refers to people regarding themselves as part of a group. Trompenaars research yielded some interesting results and suggested that cultures may change more quickly than many people realize.
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