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A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
Versus (Versace) was a diffusion line of the Italian luxury fashion house Versace.It was founded in 1989 by Gianni Versace as a gift to his sister Donatella.The line was discontinued in 2005 but was relaunched by Donatella in 2009 with a capsule collection of accessories designed by British designer Christopher Kane.
Diffusion line development, stages 3 and 4, are often franchised to third parties with the designer having control over the product and its brand image. Between 20–30 per cent of gross margin is spent on advertising support to create global campaigns to enhance brand image in foreign markets.
Inspired by her daughter Gaby, Donna Karan founded DKNY in 1989 as a younger, more affordable diffusion line to run alongside her existing Donna Karan New York label. [4] [10] Many labels and brands have branched off of the original DKNY brand/label including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY Juniors, DKNY Kids, DKNY Pure.
As a fashion editor, I feel it is my duty to always be on the hunt for interesting new brands to both share with fashionable reader, like you, and to keep my own wardrobe looking and feeling fresh
Andrew Marc is a luxury apparel line focused primarily on men's and women's outerwear. The brand uses innovations in leather treatments including waxes, distressing, pigmentation, oxidation and organic dying processes. [1] It also operates the diffusion line Marc New York. [2]
Esprit. The Esprit brand was born in 1968, emerged in the 1970s, and by the 1980s was a cultural phenomenon known across the world. By 1996, the iconic triple-bar "E" was familiar in 44 countries ...
Her Jessica Simpson Collection evolved into a $1 billion fashion brand back in 2015 -- and has most recently expanded into a kids line available on Zappos.com.