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The aesthetic properties of a product contribute to the identity of a company or a brand. Faults or defects in a product that diminish its aesthetic properties, even those that do not reduce or alter other dimensions of quality, are often cause for rejection. Aesthetics refers to how the product looks, feels, sounds, tastes, or smells.
Aesthetics designs are more effective at fostering positive attitudes than unaesthetic designs, and make people more tolerant of design problems. The design aesthetics is employed in two ways: it may refer to the objective features of a stimulus or to the subjective reaction to the specific product features. [10]
Design aesthetics is interested in the appearance of products; the explanation and meaning of this appearance is studied mainly in terms of social and cultural factors. The distinctive focus of the section is research and education in the field of sensory modalities in relation to product design.
Aesthetics examines the philosophy of aesthetic value, which is determined by critical judgments of artistic taste; [2] thus, the function of aesthetics is the "critical reflection on art, culture and nature". [3] [4] Aesthetics studies natural and artificial sources of experiences and how people form a judgment about those sources of experience.
Industrial design is a process of design applied to physical products that are to be manufactured by mass production. [ 1 ] [ 2 ] It is the creative act of determining and defining a product's form and features, which takes place in advance of the manufacture or production of the product.
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
A design is the concept of or proposal for an object, process, or system. The word design refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb to design expresses the process of developing a design. In some cases, the direct ...
When the aesthetic development of the good is intended to enhance the design and make the product more commercially desirable, trademark protection may be denied because the consumer is drawn to the design. The distinctiveness of the mark serves to identify the product rather than the source, and trademark protection becomes inappropriate.