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CBD is characterized by an obsession with shopping and buying behavior that causes adverse consequences. According to Kellett and Bolton, it "is experienced as an irresistible–uncontrollable urge, resulting in excessive, expensive and time-consuming retail activity [that is] typically prompted by negative affectivity" and results in "gross ...
Thought suppression is a psychoanalytical defense mechanism.It is a type of motivated forgetting in which an individual consciously attempts to stop thinking about a particular thought.
Obsession (psychology), a persistent attachment to an object or idea Fixation (psychology) , persistence of anachronistic sexual traits Idée fixe (psychology) , a preoccupation of mind believed to be firmly resistant to any attempt to modify it
Obsessive–compulsive disorder (OCD) is a mental and behavioral disorder in which an individual has intrusive thoughts (an obsession) and feels the need to perform certain routines (compulsions) repeatedly to relieve the distress caused by the obsession, to the extent where it impairs general function. [1] [2] [7]
The need for closure in social psychology is thought to be a fairly stable dispositional characteristic that can, nonetheless, be affected by situational factors. The Need for Closure Scale (NFCS) was developed by Arie Kruglanski, Donna Webster, and Adena Klem in 1993 and is designed to operationalize this construct and is presented as a unidimensional instrument possessing strong discriminant ...
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
The peak–end rule is an elaboration on the snapshot model of remembered utility proposed by Barbara Fredrickson and Daniel Kahneman.This model dictates that an event is not judged by the entirety of an experience, but by prototypical moments (or snapshots) as a result of the representativeness heuristic. [1]
Customer Journey Maps are good storytelling conduits – they communicate to the brand the journey, along with the emotional quotient, that the customer experiences at every stage of the buyer journey. [62] Customer journey maps take into account people's mental models (how things should behave), the flow of interactions, and possible touchpoints.