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The printing industry in India [1] is an important industry in that country. [2] Printing means to produce reproductions of written material or images in multiple copies. There are four traditional types of printing: relief printing (with which this article is mainly concerned), intaglio, lithography, and screen process printing.
Pad printing (also called tampography) is a printing process that can transfer a 2-D image onto a 3-D object (e.g., a ceramic pottery). This is accomplished using an indirect offset ( gravure ) printing process that involves an image being transferred from the cliché via a silicone pad onto a substrate .
When spread over 20 or more copies, the cost per copy (2 to 4 cents) is close to photocopiers. But for every additional copy, the average cost decreases. At 100 prints, the master cost per copy was only 0.4–0.8 cents per copy, and the cost of the paper printed upon will start to dominate.
However, by the end of the 1980s, lower cost mousepads turned the product into a commodity. [7] [8] The Oxford English Dictionary tracks the term mouse pad to the August 24, 1983, publication of InfoWorld, and the predominantly British term mousemat to October 17, 1989, in the publication 3D. [9]
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