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Displays2go is a manufacturer and e-commerce retailer of point-of-sale displays [1] based in Fall River, Massachusetts. [2]A subsidiary of TAKKT AG, this online business-to-business wholesaler markets its products mainly to retail stores and trade shows.
In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting , physical presentation of products and displays, and the decisions about which products should be presented to which ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
The company was founded by Joseph Middleby and John Marshall in Chicago in 1888 as a bakery supplier. The company made custom portable ovens for the bakery industry. Middleby sold the company to Marshall in the early 1900s. [6] The company was privately held by descendants of Marshall until it was purchased by a private company in 1976. [6]
In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
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