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The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Alexander Osterwalder. Alexander Osterwalder at the Business of Software 2011 conference. Alexander Osterwalder (born 1974) is a Swiss business theorist, [1] author, speaker, consultant, and entrepreneur, known for his work on business modeling [2] and the development of the Business Model Canvas. [3]
Business Model Canvas; Developed by A. Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, the business model canvas [2] [60] is one of the most used frameworks for describing the elements of business models. OGSM; The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan ...
Product-market fit might be interpreted in terms of Alexander Osterwalder's Business Model Canvas paradigm as comprising value proposition, customer segment, relationship, and channel. Achieving product-market fit implies these are set without requiring additional changes or pivots.
Business model patterns are reusable business model architectural components, which can be used in generating a new business model. [ 1] In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics ...
The Business Model Canvas is a strategic management template invented by Alexander Osterwalder around 2008 for developing new business models or documenting existing ones. [28] It is a visual chart with elements describing a firm's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by ...
The Market Opportunity Navigator is a tool in lean start-up that enables entrepreneurs to evaluate a range of potential opportunities based on the desirability and difficulty of exploitation (Gruber & Tal, 2017). Opportunities emerge from specific markets, industries, technologies, and resource providers, and entrepreneurs who target infeasible ...
Alexander Osterwalder and Yves Pigneur designed the Business Model Canvas. [ 16 ] [ 19 ] The Canvas is a tool to help entrepreneurs structure and plan their business models. [ 16 ] It is designed to change rapidly, highlight alternatives, promote a customer focus and encourage testing.