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From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]
A backlink is what the person referring to a page creates while a linkback is what the publisher of the page being referred to receives. Any of the four terms—linkback, trackback, pingback, or (rarely) refback—might also refer colloquially to items within a section upon the linked page that display the received notifications, usually along ...
For a given relation the backlinks of a page can be produced in-page. A series of queries, one for each relation (which seems cumbersome but can be put in a template like ), provides an in-page list of backlinks sorted by relation. Moreover, forward links and attributes of the resulting pages can also be provided, and also backlinks of backlinks.
A known method is to examine for one-way links coming directly from relevant websites. The process of building links should not be confused with being listed on link farms, as the latter requires reciprocal return links, which often renders the overall backlink advantage useless.
The sandbox effect (or sandboxing) is a theory about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about [1] [2] since 2004, [3] but not confirmed, with several statements to the contrary.
Web indexing, or Internet indexing, comprises methods for indexing the contents of a website or of the Internet as a whole. Individual websites or intranets may use a back-of-the-book index , while search engines usually use keywords and metadata to provide a more useful vocabulary for Internet or onsite searching.
Organic linking, also known as natural linking, is a marketing strategy that involves creating high-quality content that attracts other websites to link back to it.Unlike paid or manipulative linking, organic links are earned through the value of the content itself. [1]
Google Penguin is a codename [1] for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines [2] by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.