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Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. [ 1 ]
The term MICE (Meetings, Incentives, Conferencing, Exhibitions) is widely used in Asia as a description of the industry. The Convention ("C") is one of the most dynamic elements in the M.I.C.E. segment. The industry is generally regulated under the tourism sector. In the technical sense, a convention is a meeting of delegates or representatives ...
In 2012, Thailand hosted more than 7,300 meeting events (a 6.84 percent increase from 2011), totaling 895,000 visitors. The main sources were conventions (33 percent), corporate meetings (25 percent) and incentive travel (24 percent), adding the equivalent of more than US$2.5 billion to the economy of Thailand. [1]
They primarily exist to provide information to leisure travelers. Additionally, where a suitable infrastructure exists, they encourage event organizers to choose their location for meetings, incentives, conferences, and exhibitions, collectively abbreviated as MICE. [1] [2]
The organization acts as a promoter and a source of advisory services. [7] It is involved in: Meetings and incentives services: The Meetings and Incentives Department serves as a one-stop source of information, advice, and recommendations on the promotion of international corporate meetings and incentive travel in Thailand.
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Cooling inflation boosted investor optimism, but after its final policy meeting of the year, the Fed signaled there will be fewer cuts in 2025 than previously expected, which could sap the market ...
A DMC provides a ground service based on local knowledge of their given destinations. These services can be transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events, gala dinners and logistics, meetings, incentive schemes as well as helping with overcoming language barriers.