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Fisher-Price, Inc. is an American company that produces educational toys for infants, toddlers and preschoolers, headquartered in East Aurora, New York. It was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Helen Schelle and Margaret Evans Price. Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
Pixter in green. Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007.
The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
View-Master was assigned to Mattel's preschool division and is now marketed under the Fisher-Price imprint, with a continued emphasis on children's content. In 1998, during the purchase of the Tyco-owned plant by Mattel, the EPA investigated the View-Master factory supply well for the toxic chemical trichloroethylene (TCE). The plant was closed ...
The Rock 'n Play was a baby sleeper produced by Fisher-Price.The product launched in 2009 and sold 4.7 million units before its initial recall in 2019. Approximately 100 infant deaths have been connected with use of the sleeper. [1]
Fisher-Price said in its announcement that infants can continue to use Snuga Swing while awake as long as the two recalled parts are removed first. The swing should never be used for sleep, the ...