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Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
High Life Light is 34 calories less than the original "Champagne of Beers" and is 4.1% alcohol by volume; High Life is 4.6%. A Journal Sentinel file photo of Miller High Life Light.
In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [ 18 ] At the 2010 and 2014 Great American Beer Festival , Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting Miller Genuine Draft .
Light beer (sometimes spelled lite beer) is a beer, usually a pale lager, that is reduced in alcohol content or in calories compared to regular beers. [1] Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full ...
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FLIGHT by Yuengling [60] Introduced in 2020, FLIGHT by Yuengling is what the brewery has deemed the "next generation of light beer." being lower in calories and carbohydrates than other beers in its line. [61] Yuengling Bock [62] [63] [64] Introduced in February 2009, this was a return of a discontinued beer last brewed in the 1970s.
Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). [5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.
In 1941 Coors introduced a lower-alcohol beer called Coors Light. [1] [2] The beer was discontinued after one year on the market.Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer".