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7-Eleven's Slurpee just got a makeover as part of the chain's new “Anything Flows” campaign, going for a more "eccentric" vibe. The design last changed in 2019.
In 1965–66, Icee transitioned to Slurpee in 7-Eleven stores and sales. By the spring of 1967, Slurpee machines were in all 7-Eleven stores. In 1967, Top 40 AM radio stations were losing market share to FM stations. DJs were desperate to gain audience attention. Slurpee was a kid / teen / young adult product, the main AM radio audience.
Much like the Big Gulp's sister Slurpee line, the Big Gulp was originally served behind the counter by 7-Eleven employees. However, by the mid-1980s fountain machines were placed on the main sales floor and offered as a self-service option, making the Big Gulp line the first self-service fountain drink, something that would become the industry ...
A post shared by Slurpee (@slurpee) "BYOC Day is a time-honored tradition at 7-Eleven that we look forward to each year," said Dennis Phelps, a senior vice president at 7-Eleven, in a statement.
The Slurpee flavor is inspired by the launch of two limited-edition treats that also combine the two flavors. Specifically, a Coca-Cola Oreo Zero Sugar and the Oreo Coca-Cola Sandwich Cookie.
The Icee Company was founded by Omar Knedlik, the inventor of the original Icee drink. It became the foundation for the Slurpee and other frozen machine drinks after several machines made by the company were purchased by 7-Eleven in 1965.
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