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Hill's Dog Food can label. In 1948, Mark L. Morris contacted Hill Packing Company to produce Canine k/d. Hill Packing Company became the license producer of Canine k/d. [7] In 1968, the food line was made available through veterinarians and pet professionals as Hill's Science Diet.
Science Diet was developed in the 1960s [2] by Mark L. Morris, Jr. PhD DVM (February 3, 1934 – January 14, 2007). Dr. Morris Jr. was the son of veterinarian Dr. Mark Morris Sr. DVM, who pioneered the field of veterinary clinical nutrition after being asked to formulate a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease.
Since 2002, Hills Pet Nutrition has partnered with more than 1,000 shelters across North America to provide over $300M worth of pet food for homeless pets looking for forever homes.
Devine eschewed a big-box discount store model, instead prioritizing premium merchandise such as natural or organic pet food. He also brought in aquariums and fish to increase foot traffic. [17] Petco introduced Red Ruff the dog and Blue Mews the cat as its logo mascots in 1991, and the following year it adopted the tagline "Where the pets go".
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A large orange tabby tomcat, the character of Morris the Cat is "the world's most finicky cat", eating only 9Lives cat food and making this preference clear with humorously sardonic voice-over comments when offered other brands. Every can of 9Lives features Morris' "signature". Three different cats have played Morris the Cat.
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