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At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. [5] In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. [6]
Circana, Inc., formerly known as IRI Worldwide and The NPD Group (previously National Purchase Diary Panel Inc. and NPD Research Inc.), is an American market research and technology company headquartered in Chicago. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 ...
GWI (formerly GlobalWebIndex) is an audience research company founded by Tom Smith in 2009. The company provides audience insight to publishers, media agencies and marketers around the world. [ 1 ] GWI profiles consumers across 48+ countries with a panel representing over 2.7 billion digital consumers, making insights available through a ...
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Gartner, Inc. is an American technological research and consulting firm based in Stamford, Connecticut, that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients include large corporations, government agencies, technology companies, and investment firms.
TechTarget, Inc. (doing business as Informa TechTarget) is an American company which offers data-driven marketing services to business-to-business technology vendors. [ 1 ] TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts with offices in London , Munich , Paris , San Francisco , Singapore and Sydney .
International Data Group (IDG, Inc.) [1] is a market intelligence and demand generation company [2] focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
Mintel Group Ltd is a global, privately owned market research firm based in London, UK. [2] The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul.