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At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. [5] In December 2016, investment company American private equity group Kohlberg Kravis Roberts made a takeover bid for 18.54 percent of the company's shares. [6]
In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report. [1] The NPD Group operates in 20 countries, across more than 20 industries. The current name, Circana, was adopted in 2023 after the company's merger with IRI. [2]
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
The Honomichl was a rating system developed by Jack Honomichl [2] [3] that "is" the Fortune 500 list of market research firms. [ citation needed ] Competitors include the Global Top 50 Research Organizations compiled by research press company RFL Communications, Inc. [ 4 ]
The company developed its first international panel (Worldpanel Comtech) in 2006 and the delivery tool Worldpanel Online in 2010. In 2011, a new panel in Indonesia was launched. [4] In 2012, a new strategic tie up with another Kantar company, IMRB, led to the integration of their consumer panel in India into the Worldpanel network.
Market research companies by country (17 C) B. Branding companies (3 C, 10 P) I. International marketing research companies (4 P) P. Public opinion research companies ...
Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research. Factors that can be investigated through market research include:
The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in an Ipsos organization that ranks as the world’s third largest research ...