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Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Development of Tide Pods began in 2004 and reportedly involved over 75 employees and 450 packaging and design sketches. The film in Tide Pods is a polyvinyl alcohol film developed by MonoSol which is intended to dissolve in any temperature water.
Notable brands of these packs include All, Arm & Hammer, Gain, Purex, Persil, Rinso and Tide. [1] They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods (Ariel Pods in Europe). [1] The chemistry of laundry detergent packs is the same as in liquid detergents (including alkylbenzenesulfonates).
Procter & Gamble reported better-than-expected fourth-quarter profits and revenue, showing that the appetite for established brands like Crest toothpaste, Tide detergent and Charmin toilet paper ...
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3 Advertising history. 4 Liquid formula dates? 1 comment. 5 What was Tide XK. 6 Tide Cold Water? 7 Fair use rationale for Image:TideLogo.gif. 1 comment. 8 Tide to Go ...
In July 2018, Procter & Gamble acquired Pressbox for an undisclosed sum. [9] The company was later rebranded as Tide Cleaners. The acquisition aligned with Procter & Gamble's initiative to capture the out-of-home market (which at the time was 26 million American households) and expand the Tide brand into Pressbox's user demographics.