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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
Levi Strauss improved the design by adding copper rivets [18] and by the 1870s this design was adopted by ranchers and cowboys. [19] The original Levi's jeans were soon followed by other makers including Wrangler jeans [20] and Lee Cooper. These were frequently accessorised with kippy belts featuring metal conchos and large belt buckles.
The product should not be labelled with the average body dimension for which the garment was designed (i.e., not "height: 176 cm."). Instead, the label should show the range of body dimensions from half the step size below to half the step size above the design size (e.g., "height: 172–180 cm.").
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The Jeep Wrangler is a series of compact and mid-size four-wheel drive off-road SUVs manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL , the most recent generation, was unveiled in late 2017 and is produced at Jeep's Toledo Complex .
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