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The definitive history on breakfast cereal toys and the industry itself was written by Craig L Hall in the book Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy 2002. [1] This was a first history of the industry based upon original research and interviews with the cereal company employees and plastics firm Rosenhain ...
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land. [3] To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced.
Morning Funnies is a fruit-flavored breakfast cereal produced by Ralston Cereals in 1988 and 1989. The name of the cereal was based on the assortment of newspaper comic strips featured on the box. Innovative packaging allowed the back flap of the box to be opened revealing additional comic strips, different on each edition of the cereal box.
The Zombie Project: 2011 129 The Great Turkey Heist: 2011 130 The Garden Thief: 2012 131 The Boardwalk Mystery: 2013 132 The Mystery of the Fallen Treasure: 2013 133 The Return of the Graveyard Ghost: 2013 134 The Mystery of the Stolen Snowboard: 2014 135 The Mystery of the Wild West Bandit: 2014 136 The Mystery of the Soccer Snitch: 2014 137
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Chex Quest has gained a devoted fanbase since its cereal-box release in 1996. Often simultaneous fans of Chex cereal [39] and the Doom series, the active Chex Quest fan community has produced a host of fan-made sequels, and numerous unofficial projects have been undertaken including the Chex Trek series and the Zorchmatch mod. [12]
They sold their idea to the Kellogg's breakfast cereal company in 1954. [1]: 34 Buoyed by the popularity of the first American atomic submarine USS Nautilus commissioned in that year, a million 4.5-inch (110 mm) plastic ship model prizes were produced by May. They were mailed out in return for a fee of 25 cents and one cereal boxtop.