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Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
Using a proprietary method, Facebook selects a handful of updates to show users every time they visit their feed, out of an average of 2,000 updates they can potentially receive. Over two billion people use Facebook every month, making the network's Feed the most viewed and most influential aspect of the news industry. [1]
The like button is a significant power sharing tool, as one "like" will make the post show up on friends' feed, boosting the algorithm to ensure the post is seen and interacted with in order to continue the cycle of engagement. [6]
Facebook has stopped working, with users complaining they are unable to post. Many feared that they had been banned from using the site. But the problems appear to be related to technical issues.
While suggesting the comment field for users who feel the like button is not appropriate, he said that Facebook had "no plans" to introduce a dislike button. [21] In a new Q&A in September 2015, Zuckerberg said that Facebook was working on an "empathy button", such as for showing support to victims of tragedies.
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