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ILSI was founded by a former Coca-Cola Co. executive in 1978, and has employed a number of former high level Coca-Cola Co. employees. [10] The organization promotes physical activity rather than dietary changes to address obesity, taking a position similar to Coca-Cola Co.-funded research and messaging. [11]
Coca-Cola's senior executives commissioned a secret project headed by marketing vice president Sergio Zyman and Coca-Cola USA president Brian Dyson to create a new flavor for Coke. This project was named "Project Kansas", from a photo of Kansas journalist William Allen White drinking a Coke; the image had been used extensively in Coca-Cola ...
A logo is a part of a company's mythos. Shape, size, color, typeface, white space -- all of it contains visual clues about the underlying brand's ethos. The best ones aren't only immediately ...
The Zaltman metaphor elicitation technique (ZMET) is a market research tool. ZMET is a technique that elicits both conscious and especially unconscious thoughts by exploring people's non-literal or metaphoric expressions. It was developed by Gerald Zaltman at the Harvard Business School in the early 1990s. As Zaltman described it, "A lot goes ...
2024 will be "a very important year," Coca-Cola chief marketing officer Manuel Arroyo told Yahoo Finance Live (video above) at the Cannes Lions Festival of Creativity on Tuesday. "As it relates to ...
Top Analyst Reports for Coca-Cola, AT&T & Royal Dutch Shell. Skip to main content. News. 24/7 help. For premium support please call: 800-290-4726 more ways to reach us. Login / Join. Mail ...
2000 – Coca-Cola: co za radość ('Coca-Cola: such a joy') — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk, authority in linguistics. branding; created by professor Jerzy Bralczyk, authority in linguistics.
OK Marketing — A retrospective of the OK marketing campaign by suck.com (February 14, 1996) The OK Soda Page — an unofficial site with comprehensive information (from web archives) Austin TX 10th Anniversary OK Soda Page observations from a test market. OK Soda Letter A letter from Coca-Cola explaining the end of OK Soda