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The Priceline.com app for the iPhone and iPad (which. ... Priceline iPhone app helps you with last-minute hotel reservations. Josh Smith. Updated July 14, 2016 at 6:06 PM.
In July 2005, the company was acquired by Priceline Group (now called Booking Holdings) for $133 million, and was merged with ActiveHotels.com, a European online hotel reservation company, purchased by Priceline Group for $161 million in September 2004. [6] In 2006, Active Hotels Limited changed its name to Booking.com Limited. [7]
Priceline was founded by Jay S. Walker, who left the company in 2000, [3] by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. [4] Braddock left in 2004, [5] having helped take the company public in 1999.
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Hotwire was launched in 2000, by Karl Peterson, Eric Grosse, Gregg Brockway, and Spencer Rascoff. Initial funding came by founding partner Texas Pacific Group (TPG), a leading private equity firm that Karl Peterson used to work for, that invested an initial $75 million into Hotwire. [3]
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