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Today, rouge is a term used to primarily identify blush of any color, including: brown, pink, red, and orange. Modern blush is offered in both a pressed or loose powder, a cream consistency similar to lipstick, or a liquid form. It is not commonly used to identify lipstick, however, some may use the term to refer to the red color of the product.
1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
Rouge, blush, or blusher is a liquid, cream, or powder product applied to the centre of the cheeks with the intention of adding or enhancing their natural colour. Blushers are typically available in shades of pink and red or warm tan and brown, and may also be used to make the cheekbones appear more defined. [5]
MAC has collaborated with many celebrities for its Viva Glam line, on limited edition lip glosses and lipsticks to support the Mac AIDS Fund. Every year MAC selects a new spokesperson for Viva Glam. The first was drag queen RuPaul in 1994. [8] RuPaul’s Viva Glam lipstick was the first product MAC Cosmetics advertised. [9]
Another form of lip color, a wax-free, semi-permanent liquid formula, was invented in the 1990s by the Lip-Ink International company. Other companies have imitated the idea, putting out their own versions of long-lasting lip stain or "liquid lip color", usually in form of a liquid or gel. [36]
A compact (also powder box, powder case and flapjack) is a cosmetic product. It is usually a small round metal case and contains two or more of the following: a mirror, pressed or loose face powder with a gauze sifter and a powder puff .
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