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Organic India is a multi-national company founded in 1997 by couple Bharat Mitra and Bhavani Lev (née Holly Bronfman), in Lucknow, India, that produces halal certified organic herbal and Ayurvedic health products. [1] [2] The company is most known for their line of organically grown tulsi teas, which are sold in India, the US, Canada, and the UK.
Gujarat Tea Processors & Packers Ltd (d/b/a Wagh Bakri tea group) is an Indian multinational FMCG company, headquartered in Ahmedabad. It is best known for its Wagh Bakri brand of tea. The company was founded on September 22, 1980. GTPPL is the third-largest packaged tea company in India. [1]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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