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The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
Dubbed the "Jesus shoe," these limited-edition Nike Air Max 97s contain 60 cc of holy water from the River Jordan in the soles and feature red insoles (a nod to the Vatican), a steel crucifix on ...
There, the two started handling the then small Nike, Inc. account. [2] The next year, on April 1, the two started their own advertising firm, Wieden & Kennedy. [ 4 ] One of the new firm's main accounts was Nike, with Wieden coining the "Just Do It" tagline for the sportswear company in 1988.
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One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988.. Since then it's become one ...
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