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The information can be used as evidence of a pre-existing business relationship for marketing purposes, such as do not call lists. Customers tend to notice price increases and react negatively. Rebates offer retailers the benefit of giving customers a temporary discount on an item, to stimulate sales, while allowing it to maintain its current ...
7-Eleven e-coupon from Taiwan. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions.
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Coupons issued by the manufacturer of a product [1] may be used at any coupon-accepting store that carries that product. Part of their function is to advertise their offerings and attract new customers. Some grocery stores regularly double or even triple the value of coupons to bring customers into their stores. [2]