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A diffusion line (also known as a bridge line) [1] is a secondary line of merchandise created by a high-end fashion house or fashion designer that retails at lower prices. [2] These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retails at much higher prices.
Hugo Boss AG (stylized as HUGO BOSS) is a designer fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, [4] with global sales of about €4.2 billion in 2023. [2] Its stock is a component of the MDAX. [5]
Hugo Boss was founded in Metzingen and still has its headquarters there. It started first with its factory outlet and was soon followed by other companies (e.g. Burberry, Reebok, JOOP!, Strenesse, Escada, Bally, Puma, Nike, Adidas, Tommy Hilfiger, etc.) who offer a range of their clothing at reduced prices. There are over 80 so-called "outlet ...
From 2013 to 2018, Wu served as the art director of German fashion house Hugo Boss overseeing the entire womenswear range. [11] [12] In 2013, Wu launched his debut diffusion line (a collection designed with a younger target in mind and retailed at a lower price point), Miss Wu, in tandem with luxury retailer Nordstrom. [13]
2010 - Moss Bros relinquishes the Canali franchise and re-brands its New Bond Street shop as Hugo Boss. It re-brands the smaller Eldon Street shop as Savoy Taylors Guild. 2010 - The first Moss Bespoke concept shop launches in London's Blomfield Street. 2011 April - Moss Bros sells all of its Hugo Boss shops back to Hugo Boss UK for £17 million.
The company priced its IPO above its previous target range of $28-$31, valuing the Palo Alto, California-based Rubrik at around $5.6 billion based on the outstanding shares listed in its filing ...